How do you take a basic SMS marketing campaign and make it great?  Many people want to know exactly how it is done, because SMS marketing is one of the most efficient ways to reach your target market.  People will simply search a keyword and find something relevant to that keyword, hopefully it is your business that they find in their search.

The 7 secrets of great SMS marketing are:

1.       Always get the opt in.  Never send unsolicited SMS short code to anyone without them having first opted in to receive such messages.  Let your subscribers know exactly what they will be getting if they opt in to receive your messages, including the amount of texts they can expect to receive.

2.       Keep your communications short and to the point.  The simpler the message the better, you only has a limited amount of characters to get your point across, make it count.

3.       Deliver engaging messages that keep people on your list and wanting to receive your messages.   Personalize your messages so people feel like valued customers.

4.       Offer coupons and discounts that are only given to text subscribers.  This will encourage more people to sign up to receive your messages when word of mouth gets out about exclusivity.

5.       Post offers on social media sites that encourage people to text codes to you and receive something in return.

6.       SMS Reminders are a way to keep customers apprised of the latest sales and other special deals that you are offering or plan to offer in the future.

7.       Make it simple for people to opt out of your text messages.  People are usually quite responsive when it comes to text messages, but there does come a time when people change their mind and do not want to receive your texts anymore.  Simple unsubscribe options can help to prevent future complaints.

Using a good New Zealand Bulk SMS service can be the key to having a great campaign up and running in no time at all.  If you are not aware of how an SMS campaign is designed and run, it is best to let a professional company guide you and direct the campaign.  You never get a second chance to make a first impression, so if you do a great job the first time, you can get a lot of customers interested in your offer with targeted SMS messages.