December 2014

Holiday Marketing Ideas

December 4th, 2014|

There’s no doubt about the fact that this holiday season will be the biggest shopping spree that we have ever seen – this means consumers are gearing to be big spenders during the upcoming holidays and ideally you should be planning to be able to concentrate this spending in your direction as much as possible instead of letting your competitors get the upper hand.

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Make a Negative Review a Positive Experience

December 3rd, 2014|

In the world of business and marketing, every weakness can be converted into strength and every threat into an opportunity. As such, getting negative feedback from a customer is not the end of the world – in fact it is the perfect opportunity for you to create a longer lasting relationship with them as a result of being able to convert this negative review into a positive experience for both the brand and the consumer.

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The SMS Components Separating the Good from the Bad

December 2nd, 2014|

Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging… and the conversion rates may even be higher!

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November 2014

The Power of Re-Targeting

November 27th, 2014|

Imagine being able to follow an online visitor after they leave your site to ensure that your brand is still visible to them irrespective of where else they go while browsing online. This is what re-targeting is all about. Essentially you embed a JavaScript tag at the bottom of your site so that if a visitor comes across your site online while browsing for purchase options but abandons your site, you are still able to display your brand messages on other sites they visit. The JavaScript tag creates a list of visitors to your site and places retarget

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Things You Should Know About Your Facebook Business Page

November 26th, 2014|

There are still an alarming number of personal profiles created for business pages on Facebook. If you haven’t received a friend request from your local florist or restaurant, you may be among the very few who haven’t, the world over. This common mistake can be detrimental to a business, especially because pages and profiles function completely differently as a result of their functions being for very different purposes. If your presence on Facebook is via a personal profile and not a business specific page, chances are you may be losing out in

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Using SMS Effectively to Grow Opt-In Lists

November 24th, 2014|

As an SMS marketer, you may have great creative ideas for your new SMS marketing campaign and big aspirations for the take-up of your latest offers to customers. However, no matter how appealing your offers may be, they will fall on deaf ears if your opt-in number ‘phonebook’ is not up to scratch.

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How to Hold a Successful Holiday Event

November 20th, 2014|

In the chaos of the holiday season, a lot of your marketing efforts would tend to get lost in the clutter. How are customers going to remember you and your specific offer when they are being told of many such offers at the same time? How do you guarantee that they will come to you over the competition? One of the best possible ways to alleviate this would be to understand that in the midst of the busy hustle, people are also in a festive mood. So why not host an event this season that puts your customers in the right mood and in fact brings them rig

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Ignite Your Customer Service This Christmas

November 19th, 2014|

Christmas is the season of giving and this simple fact should apply to marketers as well; during a time of year when everyone is competing for the customer’s attention, it’s always nice to be able to give your customers more than they expect. The same holiday that made most wait with bated breath for has now become a season that creates an inner groan – as marketing has evolved, brands have found newer ways of approaching customers, resulting in them being bombarded with content wherever they go or whatever they do. Smartphones have enabled ma

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Delighting Customers With SMS This Holiday Season

November 17th, 2014|

There’s a lot for digital marketers to like about text marketing, or SMS, this holiday season. Consider the stats from the infamous Mobile Cloud Blog: their recipients, most within three minutes or less, open 90% of promotional texts. Stacked up against email marketing, research shows that texts can be eight times more effective at engaging customers. This makes text messaging a highly effective tool for getting customers’ attention at the most opportune moments.

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Holiday Marketing Calendar

November 13th, 2014|

Digital marketing experts understand the importance of creating an extensive calendar for marketing activities due the timeliness of delivery contributing to both purchase and loyalty when it comes to customers. They don’t want to be bombarded with information from you at a point in their day or year. Being able to reach them in the right way, at the right time is of paramount importance. The holiday season increases the importance of having this calendar in place a hundred fold – because the volume of marketing material that is released during

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