Right since the day-one of its existence, SMS marketing has been one handy tool for marketing professionals to reach out to large customer bases without requiring them to invest a fortune. Cell phones nowadays have spread to virtually every nook and corner of the world. However, the sheer number of cell phone users often makes it difficult for marketers to target their campaigns in the desired manner. The only viable solution to tackle the problem is to segment your SMS list.

1. Segment according to interest

Never ever miss out on opportunities that can help you learn about your customer preferences. Always be keen on communicating with them through new and innovative methods. For example, ask them to give input about their experience with your products and services so far. This, in turn, will help you understand what your customers actually look forward to have in your offering, and what they don’t. These bits and pieces of information are really crucial for any bulk email sender.

However, people may not always be forthcoming in expressing their opinion — especially when they are dealing with a relatively new brand. Therefore, make it a point to encourage them express themselves by promising a free giveaway or a special discount. Once you have sufficient information on the individual customers’ likes and dislikes, you can move ahead with segmenting the list based on interest.

2. Segment as per recipients’ click tracking records

There are many SMS text marketing services that bring you a feature called click tracking. With this feature, you can monitor all the subscribers who click opened a URL included in your text message. Customers who opened the URL are usually more likely to be the owners of a smartphone device — a criteria that can play a handy role in your future SMS marketing strategies.

3. Segment based on customers’ engagement level

Let’s face it — not all the entries in your bulk mobile messaging list are interested in your products or services. While there will be many recipients who will read your promotional messages with interest and respond to call to actions, there will be also those who will not even care to open the text. And then there will be another section who will open the messages, but will not respond to the call to action. You should leave no stone unturned to segment all these groups depending on their level of interaction and engagement.