A good SMS marketing policy can make a world of difference to your small and mid-scale business, all without requiring you to spend a fortune. If you are looking to use or are already using text messaging as a weapon in your marketing arsenal, then the following five simple tips and tricks may help you ensure your campaigns end up a roaring success.

1) Refrain from sending too many messages

As a thumb rule of any marketing strategy, you should always be careful not to send too many text messages. Four messages per month (for example) may be just fine, but beyond that may serve as a turn off for your subscribers, eventually resulting in a higher opt out rate. The frequency with which you can send email depends on your client base however. Feel them out and decide what number works best for you.

2) Have an easy opt-out option

Ensure you include an easy way out for your recipients who no longer wish to be a part of your bulk mobile messaging campaign. If you’re sending out promotional text messages without an opt-out option, then you are putting your own reputation as a brand at stake (subscribers expect to be able to opt-out at will). And that’s not all — you might as well face legal consequences if you indulge in these sorts of unethical practices.

3) Message only during work hours

As a mobile user yourself, you must have noticed how you rarely get any promotional message in your inbox after the work-hours are over. Sending out bulk sms campaigns during the after-work hours can be seen as an annoyance by some recipients, so it’s better to send 9-5 if you can, up to, say, 7-8 pm at a stretch, but not beyond that.

4) Personalized texts work better

If you have software with this capacity at your disposal (such as Texta HQ), try and make a point of including the recipients’ name in the message you send. Just as with bulk email marketing, a little bit of personalization can work wonders with sms marketing.

5) Include as many special offers as possible

Special offers and discount coupons are undoubtedly the best way to popularize your text messaging campaigns, and usually results in a rather impressive response rate.