An SMS campaign can go one of two ways: it can either be ridiculously effective or fall flat and kill your product or brand. Unfortunately not every company knows how to effectively use SMS automation to their advantage. Here is some best SMS practice that forms the benchmark for each effective text message.

Focused Messages

Even the best promotional campaigns can get lost in overly lengthy sentences. When creating your SMS marketing campaign, never use a long, complex sentence when a short one can serve the same purpose. This serves two main purposes:

1.   Customers get your message faster and

2.   It utilizes the 160 character limit effectively

Just remember the less is more approach when it comes to SMS text marketing service.


When crafting an SMS message make sure that you tune in to WI FM. The WI FM acronym means “what’s in it for me”. Whenever a customer receives a message be it SMS or otherwise, before it is acted upon they ask themselves “what’s in it for them”. Therefore instead of telling them about your products and services, tell them about how your products and services will benefit them.

Call to Action

Every SMS message MUST have a purpose; be it getting customers through the door, getting them to make a purchase, reminding them of a specific date or event or informing them about any sales or promotions that you have to offer. Whatever you wish to achieve with your bulk SMS service campaign make sure that there is a clear call to action in every message that is sent and that there is no confusion on the part of the customer.

The Perfect Timing

There have been a number of studies that have been conducted to determine the best time to send SMS messages. Some data suggest that sending SMS messages on a weekend works best, others suggest late afternoon and some suggest midday or lunchtime. However, as good as this data is, you cannot use a one-size-fits-all approach unless your customers fit the criteria of the research that is already available. If your customers fall outside of already available data then conduct you own research to determine the best time and day to send your SMS messages.

Make the Buying Process Simple and Easy

If your customers feel that it is too hard to purchase your product then guess what – they will not purchase your product at all, instead they will simply go elsewhere. Make the purchasing process simple and easy, make it easy for them to give you their money as opposed to erecting various purchase barriers.

By no means are these tips the only things that can be used to create a successful SMS marketing campaign, but including them into your future SMS messages will certainly yield exceptional results.