Mobile campaigns can improve existing marketing campaigns in a variety of ways. In addition to reaching subscribers faster, you can use text messages to promote additional goods and services, send coupons and other discounts, and send alerts about last minute sales and in-store events.

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Send customers suggestions for products and services based on previous purchases. Include links to items they may be interested in along with a small discount or free gift. Suggestive selling creates a more personalised shopping experience which many customers now expect when buying goods and services online. Even though this takes more time than sending mass SMS notifications, the potential profits can be high.

Online Coupons

Send coupons to those who recently made a purchase, those who have made a purchase in the past, and those who have yet to make a purchase to encourage additional sales. Create a variety of online coupons with codes that have different types of discounts for different types of customers. Offer the largest discounts to those who have yet to make a purchase. Offer a free gift with purchase to those who have bought something from you in the past.

Bulk text messaging allows you to send coupons to each person on your list. Segment your list to send a variety of special offers to those most likely to use them. You don’t have to save coupons and special deals just for the holidays. Host a limited time offer sale or special in-store event and invite everyone on your list to participate.

Special Sale Alerts

Alert subscribers when you’re about to host a special sale or preview a new product or service. This will prompt more people to visit your website or business location and hopefully bring in additional sales or pre-orders. Use a text messaging service to ensure that each person on your list receives a special alert. You can also post special sales on social media and blog pages. Include links to these online resources when sending text messages so people have access to additional information.

As you can see, there are many ways to utilise text message marketing. Use this form of marketing in conjunction with other forms of marketing or alone to connect with customers and potential customers.