Some businesses that have online survey software look at the option of SMS survey software as superfluous, especially in light of the fact that they can always solicit the opinions of their customers via email or online. But giving your customers the option of taking a survey via their mobile devices can be a mighty beneficial SMS campaign tool.

Get First Impressions While They’re Still Fresh
As a business owner, it’s important that you know what kind of impression you’re leaving with your customers. If the impression is a great one, you know you’re doing something right. But, if that impression is a lousy one, you know you’ve got some serious work to do. Using SMS survey software gives you the opportunity to get those impressions while they’re still fresh in your customers’ minds because they won’t have to wait to get to their desktop computers to let you know what they think.

Get More Accurate Results
If there’s anything you can count on, it’s people’s forgetfulness. If you’re looking to get accurate answers from your survey – and really, what reason would you have to not want accuracy? – then the best time to have a customer complete a survey is immediately after leaving your establishment. Using SMS survey software enables that.

SMS survey software is reliant on you getting your customers to opt-in when they visit your store, so always make a concerted effort to enroll people during their visit. Another trick to getting people to opt-in is to attach a valuable discount to their next purchase if they do so. This way, you can not only find out what kind of first impression you’re leaving with your customers, but you can also encourage their repeat business.