Mobile marketing software can do a lot of things, but it can’t do your creative thinking for you. If you’re using an SMS marketing solution to improve business by sending promotional reminders to your customer base by cell phone, there are a few tricks you can employ that’ll make the overall experience for your subscribers far more user friendly than simple, no frills text marketing.

One such “outside the box” idea that a lot of companies using mobile marketing software aren’t currently taking advantage of is the incorporation of click-to-call links within the body of the SMS message.

What this means is that every time you fire off a message using your mobile marketing software, you should also be including your company phone number within the message. Why? That much is self explanatory – if your customer has a question, all they have to do is click on the phone number in the message and their cell phone will automatically dial you. This tactic goes a long way to establishing something that’s a fundamental element of any kind of marketing, be it social media, email, or SMS: engagement.

Even though your approach to SMS and text marketing may not differ much from those of your email marketing efforts, it’s important to keep in mind the distinct differences between the platforms being used to receive those messages. If you’re marketing to your customer’s cell phone, it only makes sense to enable the device’s inherent capacity to place calls. Doing so could greatly increase your campaign’s success rate.